About Our CEO

Luis Lemmuel Rodriguez is a highly motivated serial entrepreneur and inspirational speaker who has dedicated himself to empowering others to achieve financial freedom and success. Having faced numerous challenges in his own life, including the loss of his mother to cancer and his father's incarceration, Luis learned to overcome adversity and to push himself to achieve his goals.

After being fired from his job as a pool technician, Luis discovered the potential of the life insurance industry and went on to earn his first $100,000. This experience led him to become passionate about leadership principles and to build one of the most successful teams in the industry.

Despite experiencing setbacks and failures, Luis remained determined to succeed and created a successful credit restoration business that became highly profitable. Through this venture, he gained valuable insights into the connection between personal and financial success and learned about the power of leverage.

Drawing on his experiences, Luis leveraged his capital and credit to start and scale a multi-million dollar Airbnb business, which eventually led to the creation of Finance Mastery. Today, Luis and his team are dedicated to helping others achieve their own levels of success and avoid the pitfalls of trial and error.